Terms & Conditions




This website is operated by London Beauty Company Ltd T/A London Loves Beauty EU. Throughout the site, the terms “we”, “us” and “our” refer to London Loves Beauty. London Loves Beauty offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Please Note:
To avoid consumer confusion many brands we sell we are not directly affiliated or connected with, if we are direct with a company we will clearly state this on the products themselves or on our social media channels. We do not and never have/will state we are a direct distributor/affiliated with and or connected with a brand that we are not direct with. If you are unsure in any way as to our status with a particular brand please reach out to us for clarification.

All VAT charges only, are included in our pricing you pay at checkout, however, certain brands and or products may be purchased by you the customer on a Personal Importation basis, from their country of origin, if this is the case we will act as your agent to arrange the personal importation, sale, and delivery of your products and take a modest commission for this service (which is included in the price of the product). The authentic, branded or trademarked products available in this Shopify store have been purchased by us from either authorised stockists or directly from the brands themselves. All products are secondhand or preowned when purchased from us and are in excellent condition. These products may, however, show signs of opening by us as we do final damage checks prior to shipping, for example, eyeshadow palettes.

All products sold on this site are based on the principles of exhaustion, trademark law, and antitrust law. The principle of exhaustion states that brand owners lose their rights to control the distribution and sale of their products once they are sold to a retailer. Trademark law allows retailers to resell genuine trademarked goods without infringing on the brand owner's rights. Antitrust law prohibits brand owners from using their market power to restrict competition and control the distribution and sale of their products.

By agreeing to these Terms & Conditions you are stating there is no confusion on this matter.

As we are a very small company processing times for your order may be between 5-10 working days during busy times of the year. We thank you in advance for your patience and understanding on this.


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.

No part of this website may be reproduced in whole or in part, inc but not limited to the taking of screenshots, in any manner without the prior consent, in writing, of London Beauty Company Ltd. 


We reserve the right to refuse service to anyone for any reason at any time.
You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to the technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.


Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We hold stock in the UK of the vast majority of items we sell but not all. This can be for a variety of different reasons such as certain brands/items have to be purchased as a personal importation only, certain brands will not allow us to keep stock, certain products may be extremely limited, certain products may have a short use-by date and thus us not keep stock ensures you get the freshest products available, or for the fact that we are a very small company and simply cannot afford to keep stocks of every product.

Should a product be ordered that is no longer available then we will first try to locate the item, if this fails then we will notify you and give you the option of a full refund or a substitute item if available.

Please feel free to email us at productavailability@londonlovesbeauty.com and we will be only too happy to advise. 

We have made every effort to display as accurately as possible the colours and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any colour will be accurate.
We reserve the right but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

EU orders will have VAT charges only prepaid by us prior to shipping if the products in your order are below Є150.00 (this excludes VAT and shipping costs).

London Beauty Company Ltd T/A London Loves Beauty (LLB) will not cover any additional charges that may at this time or in the future become payable if in doubt we suggest contacting your local Customs office to obtain further information.

Should your order OVER Є150.00 (excluding VAT & shipping costs) then your order will be cancelled and a 5% re-stocking fee will be deducted from any refunds due.

By law, you have Fourteen (14) calendar days to cancel an order and get a refund once you have received your goods, for any reason. Certain products are not returnable due to hygiene concerns these include Foundations, Concealers, Shade Sticks and products that do not have a factory seal or contain liquid (such as liquid lipsticks). You must contact us first to have your return approved.
Should an item arrive faulty or damaged you have 7 working days from the date of delivery to notify us of any issues, you then have a further 7 days to return the faulty/damaged item(s). Please DO NOT use any faulty items. All faulty/damaged returns must have all packaging including the delivery packaging for inspection by courier and postal service, failure to not have ALL original packaging, including the packaging slip, or if you use an item you deem faulty then this will result in any claim being rejected.

Upon delivery of your order should any items be missing please contact us for further information, this must be reported to us within 48hrs of taking delivery.  All packaging MUST be kept, including the packaging slip continued in your package, until we advise you otherwise, failure to not have ALL original packaging inc packaging slip will result in any claims being rejected.

Should you return an item to us with the incorrect amount of postage then the package will be returned to the sender.

If you wish to return an item it must be unused by you and in the exact same, condition that you received it. We offer exchanges or credit vouchers only for items that are not damaged or faulty upon delivery.

Should an order not arrive you have 30 days from the date of dispatch to claim for none delivery, after this time we are unable to offer any refunds or credit. 

Should the tracking of your order state delivery has taken place yet you have not received it you have 7 working days from the date stated for delivery to make a claim for non-delivery, after this time we are unable to offer any refunds or credit.

By placing an order on our website you agree that you will take full responsibility for understanding any risks with using any products sold on this website and that you also agree that London Loves Beauty EU will not be held liable should an allergic reaction take place when using any product purchased off this site. We are unable to process returns or refunds for any allergic reactions encountered by using any product on this site. However, we do take matters of allergic reactions very seriously and ask that you advise us of which product has caused this so we may investigate further. 

London Loves Beauty EU strongly advises to patch test new purchases prior to full use.

You will be responsible for paying for your own shipping costs for returning none faulty items. Our shipping costs to you for none faulty items are non-refundable.

For any EU orders that are undelivered and are returned to us, there will be no refund of VAT / Duty charges or shipping fees paid at the time of placing the order. It will be your responsibility to seek a refund of any import charges from your country's collection agency. We strongly recommend double-checking the delivery address entered and that you will be in to accept delivery when made as we take no liability for this and changes cannot be made after orders are placed.

We do not accept liability for lost or missing orders if you have selected your delivery to be left in a safe place or with a neighbour.

We are unable to refund orders for failed deliveries until the order is delivered back to us. Claims for lost orders can only be filed after 10 working days from the expected delivery date.

For more detail, please review our Returns Policy.

When we issue discount coupons for either a % off your order or a flat £ amount off just enter the code given at checkout and your total payable will reflect this discount. Please note any ineligible items will not have any discount taken off them. Be sure to note on a product specification page any exclusions to discounts.


We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


Certain content, products and services available via our Service may include materials from third parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third party.


Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.


Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website should be taken to indicate that all information in the Service or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall London Beauty Company Ltd T/A London Loves Beauty EU, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
By agreeing to these Terms & Conditions and thus placing an order with us you agree to fully read the contents of products once you take delivery and before use. Should any allergic reactions take place you agree that LONDONBEAUTYCOMPANY LTD T/A London Loves Beauty EU will not be held accountable under any circumstances.


You agree to indemnify, defend and hold harmless London Loves Beauty EU and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference or your violation of any law or the rights of a third-party.


In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).


The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of London Loves Beauty, Berkeley Suit, 35 Berkeley Square, Mayfair, London, W1J 5B, United Kingdom.


You can review the most current version of the Terms of Service at any time on this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.



Questions about the Terms of Service should be sent to us at clientsupport@londonlovesbeauty.com.
London Loves Beauty EU is a trading name of London Beauty Company Ltd
Registered in England and Wales
Company Number: 10530848
VAT Reg Number: 276 1085 96

For further information, questions or concerns regarding legal matters please email legal@londonlovesbeauty.com
All text and graphics associated with London Beauty Company Ltd E.&.O.E.
Copyright © 2016 - 2023 London Loves Beauty. All rights reserved.

By agreeing to our Terms & Conditions, which then allows you to place an order on our site, you agree to the terms above.